The Internet Marketing Process for your custom website

Once we have your keywords in hand, our approach is two-fold. We begin by both optimizing your site and building links to your website. Modern search engines consider links to your site to be a vote for your site's content -- which in turn causes your site to rank more highly in the search engines. After optimizing both your website and creating links for your site, you soon should see improvements in your search engine rankings for relevant terms.

Internet Marketing for Competitive Terms

Sometimes your website wants to be ranked very highly for extremely competitive terms that are dominated by large players, the heavyweights who have been in the business for a long time (and have many links to their sites). In order to optimize your site for these terms, the first step is (and always will be) to create really compelling and interesting content. Once your site has something great to say, then it is easy to have individuals spread the world for you. We specialize in this, and can consult with you to both determine what exact your web site could contribute to the ongoing conversations that occur through the internet, and how to market your site once it is a part of these larger conversations. We know viral advertising and the new social media - Twitter, Facebook, LinkedIn, the list goes on. Just look at our own iPhone application, the Girlfriend Keeper, that was featured on the news in all 50 states, was featured on Good Morning America, Good Day Sacramento, the LA Times, the Examiner, 93.3 KZOZ, radio shows, and local news broadcasts. Our iPhone application was also featured in a youTube video that received over 1.1 million views (it was the number one video for a short time on all of youTube!). In summary, we know how to market your product.

What if I am not interested in SEO or Search Engine Optimization, I just want a pay-per-click advertising campaign?

If you want only a pay-per-click marketing campaign, we can handle those needs to. We specialize in pay-per-click campaigns for Google, Yahoo, and Bing. Our keyword expertise helps us choose the keywords that will show you the greatest return, our tracking tools will allow you to quantify and measure your increases in calls/sales/whatever is important to your business.

Please feel free to give us a call today. We would love to speak with you, and think we can do wonders for your business.

Thank you,

Wilshire Shaw Inc.