What does a custom web design studio do search engine optimization?

The two come hand-in-hand. With a custom created website created by Wilshire Shaw, you can trust that your site is created from the ground up to be search engine optimized (to appear highly in Google's organic search results). From the beginning we will make sure that your site is laid out with CSS (and not html tables), that your markup is clean, and that it can be easily expanded to add additional pages if you decide that you would like to expand on the keywords that you target for your visitors.

What is the custom web design and search engine optimization process?

Please see our homepage to read about our custom web design process. Our search engine optimization process begins where our custom web design process ends -- we begin thinking about the ways that your visitors find you. We think about Local (business) search results, online directories, and search engines. Next, we begin finding every different keywords that users may type into the search engines in order to find the very best of your competitors. What exactly do they type?? To answer this question, we begin with a simple search for your industry. We then notice what your competitors are advertising for, and what terms they have optimized for. With this expanded keyword list in hand, we break out our thesaurus. We research every single possible keyword and variant of a keyword that anyone could or ever would use to look up your product. Once we have done that, we look into the search volumes for each of these different variants -- how exactly do most people search for your product or service? Armed with the top ways that people find goods and services in your industry, we begin the search for those "sweet spot terms", those terms that provide the biggest results given their competitiveness and search volumes. Finally, with these target keywords in hand, we begin the actual optimization process.